During my time at PEAK, I collaborated with our small team of three to design the company's website. Our challenge was translating PEAK's diverse services, from consulting and content creation to workshops, founder's book, toolbox, and online masterclasses, into a coherent and engaging story for our audience. We gathered inspiration, analyzed competitors, strategically crafted content mockups and wireframes, and tested different UI solutions. Developing animations and images, we delivered the design to the developers, refining it through feedback until the final live website was launched.